Remove Growth-Blocking Conversational Blindspots

For founders, operators and investors scaling high-growth ventures with AI.

Our AI enabled, founder-led systems coaching and consulting helps innovators drive more value from conversational intelligence to accelerate revenue and find product-market-fit faster.

Talk to a blindspot specialist

OUR SYSTEM HAS WORKED FOR:

The Growth Paradox

Personal, professional, and venture growth must happen in parallel for high-growth ventures—or each dimension exponentially becomes a bottleneck for the others.

Personal blindspots

Under pressure, leaders fall back on old patterns that limit growth

Unconscious defense mechanisms
Reactive decision making
Not seeing all the options
Training and experience fade

Slows leadership development and team trust

Professional Blindspots

Critical signals in customer and team conversations get missed

Inconsistency in role
Wrong priorities and focus
Suboptimal meetings
Missed market insights

Delays product-market fit and team scaling

Venture Blindspots

Growth opportunities and risks remain hidden across the organization

Siloed customer insights
Misaligned GTM efforts
Broken feedback loops
Assembly line bottlenecks

Slows growth efforts and wastes resources

Simple Solution

You can measure growth across each dimension by the range of conversational context in which each individual and team can remain "Open" vs "Closed" in conversations under pressure. You can then manage growth in parallel by identifying the biggest conversational intelligence blindspot to remove each week in your sales and internal collaboration efforts across your GTM teams. We call this "Quantified Growth" and "Founder-led Sales Mode".

"The engagement paid for itself very quickly in just the three or four months we've worked together. What I'm most excited about, anecdotally and directionally, I can say it's going to be a 5-10X return. Because it's now part of our DNA and approach. It's not just limited to Go-to-market. It's benefiting other functions."

Adnan Iqbal

CEO of Luma Health

Dave

Founder of HF0 and General Partner at Backend Capital

"Walter made it clear that our scoring and assessment of where deals really were in the pipeline was way off. We brought a couple of people in from our team who are very experienced, one of them has been selling for 30 years and the other is a 20-year veteran, and after working with Walter for a couple of hours our team decided to work with him in a much more committed sustained way."

Jon Sobel

CEO of SightMachine

"You talk to him for 5 minutes and he is already delivering value in your sales process. Without knowing anything contextual about us, he was able to look at the pure mechanics of the sales process and then instantly start moving the needle. That was surprising. That sold me."

Henrik Bennetsen

Co-founder and Chief Business Officer of
Canvas Construction

Click to apply for a risk-free pilot to see your deals through the simple lens

How The Simple Lens Works

Transform your leadership and sales approach through first principles while developing the awareness to remain open under pressure.

First Principles

Powerful, simple frameworks:

The 3 Whys and 5 Why nots
Mutual Alignment Plan
Leading One Step Behind
Collaboration Toolkit

Tactical focus based on innovator values

State Management

Stay connected to your personal power:

Learn while impacting deals tactically
Recognize when you're open vs closed
Expand your growth edge
Maintain clarity under high pressure

The missing piece to high performance

System Integration

For leadership, sales and life:

Founding DNA & Culture
Accountability
Collaboration
Support

Grow as a leader that develops leaders

Learn fast, win faster

Accelerate sales results using the See One, Do One, Teach One learning technique inspired by on-the-job medical training.

See One

Absorb in Action

Watch an expert coach analyze deals through the Simple Lens, revealing patterns and opportunities you might have missed, structure your pipeline reviews, hone your pitch and uncover GTM insights.

Do One

Collaborate and Co-lead

Apply the Simple Lens to your own situations with expert guidance, developing mastery through practical application. Accelerate deals as you iterate upon your sales playbook in collaboration with your coach.

Teach One

Lead, Adapt, and Grow

Introduce the Simple Lens to each business function, holding everyone accountable to collaborate with each other and quickly apply conversational intelligence from every win or loss opportunity at every stage of growth.

Drive Success at Every Stage

Transform blindspots into breakthrough insights across all dimensions of growth.

For Founders

Combine the insight of your domain with the lens of a seasoned sales professional. Navigate early sales confidently, secure your first major deals, and build a repeatable sales model and toolkit methodically.

For Sales Reps

Get recognized and promoted as a leader. Convert your implicit actions into explicit, scalable best practices that reduces the performance gap on your team and attracts the very best sales talent to your team.

For Sales Leaders

Get support to onboard new employees and trouble shoot deals when you are focused on building out your sales organization and strategy. Elevate top performing reps who iterate upon toolkits and GTM insights.

For CROs

Align leaders across your GTM teams. Instill a shared language and perspective, creating an assembly line of "ahas" and "delights" driven by conversational intelligence from every win or loss at scale.

Love sales from the start?

"We're starting to introduce Walter as soon as possible to our teams. The big thing Walter brings to the table is that he convinces engineers to like sales. They go talk to him, and they come back f'n loving doing sales. Before that, they hated doing sales. With a month to Demo Day, he was able to not only help a developer founder close a 6-figure deal, but he helped turn it into a 7-figure deal helping them raise the biggest round of the cohort at a much higher valuation than expected. Walter helps top AI founders cut through the hype to figure out what customers truly need.

- Dave founder of HF0.com and General Partner at Backend Capital

Accelerator for developer-founded companies

Venture fund for the next billion-dollar engineers

Doubled average deal size, halved the sales cycle within a quarter

"The pace of transformation was fast, it took weeks and paid for itself very quickly in the 3-4 months we worked together. What I'm more excited about is that it is going to be a 5-10x return. It's not just limited to Go-to-Market, it's benefiting other functions. The biggest benefit is that I can now delegate sales and enable our sales manager to truly become the sales leader. It changes the growth trajectory of a company. My most predictable solid base is 2x'ing output which allows me to invest in the areas we're newer at. What I'm most surprised about is how quickly it was adopted not just by a rep but by the whole team. This is part of our culture, always be learning, always be testing, doing more of what works, manically focused on self-improvement and growth. This helped us structure the chaos in early-stage startups.

- Adnan Iqbal of LumaHealth.com

Series B Healthtech CEO

Set the next sales leader up for success

"When our new sales leader came in he brought a lot of his past experience and methodologies with him like MEDDIC. Because we had already embedded the Simple Lens templates including the 3Ws and the MVPitch and our entire approach to opening these calls up and gaining a deeper level of information it built a foundation that we were able to just put MEDDIC on top of rather than change everything.

- Josh Moore Sr. Director of Sales of LumaHealth.com

First manager to be delegated sales

Enhance alignment between Sales and Customer Success

"Once we bought into it as the sales team, then it translated over into customer success. Now whenever we do an internal hand-off meeting with the customer success team, they are breaking down what the 3Ws are with us, from our notes in salesforce, into the real things to focus on in the initial kick-off with the customer. So the Simple Lens process is going from the first meeting with the customer all the way through to their kickoff call, taking those same pain points and tying them to the solutions that we're going to implement and why we're going to implement what first.

- Kevin Railsback Director of Sales of LumaHealth.com

Lead sales rep turned sales leader

See for yourself, with the Simple Lens

Ready to see different?

Join founders, operators and investors who are discovering how to remain open under pressure while building category-defining systems that scale.