AI amplifies everything—including your blind spots. We help you see clearly under pressure and uncertainty so you learn faster and accelerate revenue.
In high-stakes B2B sales, executives and sales leaders face unique pressures that create blind spots, leading to longer sales cycles, scalability delays, and inefficient paths to finding Product-Market Fit.
This is where Simple Lens comes in. We help you identify and eliminate blindspots before they impact your deals, your team, and your path to product-market fit.
Blindspots are the critical gaps in awareness that emerge when pressure, uncertainty, or constraints cause you to "close" and stop seeing situations clearly. They compound exponentially—each unseen assumption multiplies across decisions, deals, and team dynamics, creating invisible barriers to growth.
Simple Lens helps you identify and eliminate blindspots across three critical dimensions where they cause the most damage:
The Challenge: You think you understand your deals, but hidden assumptions and unclear priorities lead to surprises, stalled negotiations, and lost revenue.
What We Do: We help you debug your deals to see them with complete clarity—how to prioritize them, what the real next steps are, and where your assumptions might be wrong.
The Process:
Why This Matters: Most deal failures happen because of what you didn't see coming. By eliminating deal blindspots, you stop being surprised by "unexpected" objections, delays, or competitive losses.
The Challenge: Under pressure, you "close" and stop accessing your full skills, experience, and knowledge—performing below your capability exactly when it matters most.
What We Do: Working through your actual deals, we identify the specific moments and triggers where you stop seeing clearly, stop performing at your best, and what's blocking your natural abilities.
The Process:
Why This Matters: Your personal blindspots don't just hurt individual performance—they cascade through every deal, every team interaction, and every strategic decision. Eliminating them unlocks capabilities you already have but can't access under pressure.
The Challenge: Internal and external blindspots create slow, inefficient collaboration that delays feedback loops and blocks your path to Product-Market Fit.
What We Do: We surface the organizational blindspots that prevent fast, effective internal collaboration and create systematic approaches for continuous learning from market interactions.
The Process:
Why This Matters: Venture blindspots are the most expensive—they don't just slow individual deals, they slow your entire path to Product-Market Fit. In high-growth environments, the cost of slow learning compounds exponentially.
Blindspots don't exist in isolation. A personal blindspot affects how you see deals. A deal blindspot creates venture-level delays. A venture blindspot amplifies personal and deal blindspots across your entire team.
The result: Each blindspot you eliminate doesn't just solve one problem—it accelerates everything else.
That's why we focus on transformation speed: The faster you can identify and eliminate your next limiting blindspot, the faster you accelerate revenue, team performance, and your path to Product-Market Fit.
